HERSHEY, PA – We are pleased to announce three new events for this year’s Elegance at Hershey. These events are designed for both the car-lover and for those who just love history. We have crafted these new events to work within the confines of the various traditional activities of the weekend-long Elegance celebration yet not detract from the Elegance guests’ ability to enjoy our spectacular automotive displays. Reservations are required for all events listed.
Hershey Gardens: A Tour of History & Horticulture – Saturday, June 13 at 10 a.m.
Join us for this 45-minute tour of Hershey Gardens, given by Horticulture Specialist Barbara Whitcraft, as she shares Hershey Gardens’ rich history and horticultural excellence. Hershey Gardens was created in 1937, when Mr. Hershey was approached to sponsor a national rosarium in Washington, D.C. Instead, he decided to create a garden in Hershey where he and the community could enjoy it. The original 3 1/2 acre rose garden opened to the public in 1937. By 1942, Hershey Gardens expanded to a dazzling 23-acre botanical garden. Hershey Gardens is now filled with beautiful theme gardens, colorful seasonal displays, unique trees, a magnificent outdoor Butterfly House and 5,000 breathtaking rose bushes. Advanced reservations are required for this event and there will be a fee for this tour. MAKE A RESERVATION & PAY HERE.
Three Complimentary Seminars – Saturday, June 13 running 1 p.m. through 4 p.m.
These seminars will be conducted in the Terrace Room at the Hotel Hershey®. These complimentary seminars are open to anyone and completely free of charge. Each seminar is limited to 100 attendees, so you must reserve your spot by calling 717-566-7100 x101.
One Man’s Vision: Milton S. Hershey (1-1:45 p.m.)
Explore Milton Hershey’s life from his early impoverished beginnings to his ultimate success with the Hershey Chocolate Company. His belief in sharing his wealth and using it to benefit others led him to build a modern chocolate factory and a model industrial town for his workers. Developing the town and establishing a school for orphan children was Milton Hershey’s enduring passion. This presentation features many images from the Hershey Community Archives’ extensive photograph collection as well as excerpts from the Archives’ extensive collection of oral history interviews. This seminar is presented by Ms. Pamela Whitenack. Ms. Whitenack has been employed as an archivist for over 30 years. For the past 29 years, she has been employed by the Hershey Community Archives. In 1990, she became Archivist and Director of the Archives. In that capacity, she is responsible for managing active archives serving the corporate and local community in Hershey. Hershey Community Archives is the primary resource for the study and understanding of Milton S. Hershey, his vision, his legacy and the community. Ms. Whitenack is co-author of Images of America: Hershey, a pictorial history of the community, published in 2000 by Arcadia Publishing, and the author of Images of America: Hersheypark, 2006.
Leigh and Leslie Keno Presentation (2-2:45 p.m.)
Our co-Grand Marshalls of this year’s Elegance at Hershey are the Keno Brothers, Leigh and Leslie. They have graciously agreed to present a discussion titled “Hidden Treasures – our Lifetime Search of Masterpieces of American Furniture and Magnificent Motor Cars.” Leigh Keno and Leslie Keno are American antiquarians
accompany First Lady Laura Bush on a History Channel tour of the White House entitled The White House Behind Closed Doors. This public side of these brothers is what we all know best. It may not be too surprising then that these brothers also have a passion for automotive collecting and antique cars, but we bet you don’t know just how deep that pursuit runs! Leigh and Leslie were immersed in the world of classic cars starting from a very young age, as their father Ronald is an aficionado of American, British and Italian motor cars. Leigh and Leslie’s first purchase at age sixteen was a 1963 3.8 litre Jaguar XK-E Roadster, which they restored with their father and still own today. The Keno Brothers are passionate about raising publicawareness regarding preserving original components of a car whenever possible. They subscribe to the principle that “a car can only be original once.” They participate in many world class venues such as Palm Beach’s Cavallino Classic where they showed their 1955 Ferrari Europa 250GT, and Amelia Island’s and Pebble Beach’s Concours d’Elegances where they acted as judges. They are avid VSCCA racers campaigning their ’59 Lotus Eleven Series II and a ’59 Lola Mk I among others. Their 1980 Ferrari 512 BB/LM competes in the Historic Ferrari Challenge. Their Ferrari Europa was the class winner for preservation for a pre-1970 Ferrari Beach Cavallino. There will be plenty of photo ops and chances to snag Leigh’s and Leslie’s autographs as the brothers mingle with our guests throughout the weekend. The Kenos will also be exhibiting their beautiful 1969 Lamborghini Miura S at this year’s event.
The Artists’ Seminar (3-3:45 p.m.)
The Elegance at Hershey celebrates art whether it is the art of the automobile or the art of fashion. It is a long standing tradition that fine artists participate in Concours events. Artists celebrate the “art of the automobile” in both two and three dimensional art. Many automotive collections are enhanced with displays of paintings, sculptures and prints. The Elegance at Hershey will be showcasing three renowned automotive artists: Lory Lockwood, Dan Reed and David Snyder. J. Michael Hemsley will moderate a discussion regarding automotive art and its place in the world of automotive collecting. Lory, Dan and David will be on hand to answer questions and share what inspires them to be leaders in their field. Subject matter will include original art verses limited editions, hints on framing and how to display the art in different environments. Lory, Dan and David will have their art on display in a special tent on Sunday. You will have the opportunity to enjoy an extensive portfolio of each artist’s work. Please stop in and take a look – you will be impressed with the breadth of their talent. The artists look forward to sharing their art and talking with you.
Historic Hershey Driving Tour – Sunday morning, June 14 at 10:30 a.m.
The last of our new events for the 2015 Elegance at Hershey is the guided tour of downtown Hershey and surroundings led by Ms. Amy Bischof. This tour will take visitors to the beautiful Derry Presbyterian Church, along with its original 1732 log construction session house and pastor’s study. Visit the grounds of Milton and Catherine Hershey’s home, High Point, and see the nearby mansions on Chocolate Avenue built between 1909 and 1916. Continuing on Chocolate Avenue guests will see and learn about the Community Building, Hershey Trust Company and restored Hershey Press Building, all constructed as important parts of Milton Hershey’s model community. The Homestead, Milton Hershey’s birthplace, and Founders Hall at Milton Hershey School will also be included. Amy Bischof is the director of The Hershey Story Museum. Reservations are required and there will be a fee for this tour.MAKE A RESERVATION & PAY HERE.
For more information about all of the events happening at this year’s Elegance,
please visit www.
About The Elegance at Hershey
The Elegance at Hershey, a 501 (C) (3) organization based in Hershey, PA, was established in 2010. In its first four years, The Elegance at Hershey has donated over $550,000 to its three charities, JDRF (Juvenile Diabetes Research Foundation), The AACA Museum and the AACA Library & Research Center. Contributions are facilitated by significant sponsor support. Together with a great team of volunteers and donors, The Elegance is excited to move forward with the 2015 event. The event will be held on June 12, 13 and 14, 2015.
The weekend-long program commences with the Grand Ascent on Friday and Saturday (a vintage race car hill climb), Saturday’s 5K Challenge (a 3.1 mile foot race on the hill climb course), followed by the Saturday evening dinner and auction. The weekend culminates with the spectacular Concours on Sunday. New events this year will be the Concorso Bizarro (an assemblage of off-beat automotive oddities) and seminars that both novice and experienced collectors will enjoy. Adding to the excitement are our special guests including Rick Doubleday, the Executive Vice President and CCO of DexCom (company will be honored for its accomplishments in diabetic care), along with the Keno Brothers, best known from TV’s The Antiques Roadshow. Sierra Sandison, Miss Idaho and a Type 1 diabetic, will also grace us with her presence throughout the weekend.
The Elegance at Hershey is currently seeking high-quality sponsors and vendors for its 2015 events. A wide range of vending and sponsorship opportunities exists. Vendors and business interested in sponsoring and exhibiting at The Elegance at Hershey 2015 should contact Don Stabilito at (717) 534-1910 or don@theeleganceathershey.
For additional information, visit www.theeleganceathershey.com.