Land Yachts

Post World War II Luxury Convertibles

November 17, 2018 – April 28, 2019


Land Yachts Exhibit Logo

This exhibit will showcase the beauty and the glamour of the full-size American convertibles built from the immediate post-WWII years through 1976 when Cadillac produced what was then believed to be the last American convertible.


During this era, the convertible symbolized youth, freedom, and the joys of the open road.   Convertible drivers appeared to be unencumbered by the practicalities of ordinary life.  They enjoyed seeing what was around them and also enjoyed being seen.   The cars conveyed a glamorous image, even attracting some drivers who rarely put the top down, but enjoyed the status of driving a convertible.   Public figures favored convertibles to be visible to the public, including President Eisenhower’s ride in a 1953 Cadillac Eldorado during his inaugural parade.   And for most of this period, the traditional full-sized American cars got progressively larger and more luxurious, hence the description “Land Yachts.”


During the 1970s, a variety of factors caused Americans to rethink the desirability of a convertible.   The prevalence of air conditioning made closed cars more comfortable in warm weather, and vinyl-roofed hardtops gave them a stylish, youthful appearance.  Increasing crime, pollution and safety concerns also eroded Americans’ will to drive open cars.   And finally, government fuel economy requirements numbered the days of the “land yachts.”  But for those who love the style and panache of the great postwar luxury convertibles made in America, they will be alive and well represented in Hershey!


We’re looking for some fantastic vehicles from 1946 – the late 1970s.   If you have a vehicle that fits this category and you would like to have it shown as part of the exhibit, please contact us with the year, make, model along with an image of the car at

1954 Packard Convertible 1968 Imperial Land Yachts AACA Museum Inc at Hershey

You’re Invited!  To the new exhibit preview party.

November 16

5:30 – 8:00 PM

Fall Exhibit OpeningAs we near the end of a successful year, we invite you to celebrate with us as we showcase our newest exhibits:

Land Yachts:  Post WWII Luxury Convertibles

Dodge Brothers Display – guest curated by the Mid-Atlantic Region of the Dodge Brothers Club

The AACA Museum will be decked out for the holidays for our annual Cars & Christmas celebration featuring dozens of decorated trees, model train displays, Grinch scavenger hunt and much more.


Light refreshments will be served and a cash bar will be available.

Attire:  Business Casual or Casual

Tickets are $20.00 per person to attend or $10 for current AACA Museum Members and TACA Members.

Contact us at 717-566-7100 ext. 100 for tickets or register online


Those individuals with Supporting Memberships, Lifetime Memberships, 161 Society Memberships, TACA Legacy Members and active volunteers are admitted for FREE with an accompanying guest as a privilege of Membership at this level.    Contact Kahley at 717-566-7100 ext. 101 to RSVP or to upgrade your membership to be able to attend this and similar events in the future.