Brent L. Miller Jewelers Becomes the Official Timekeeper for The Elegance at Hershey

The Elegance At Hershey Logo

For Immediate Release: March 5, 2019

Media Contact: Melissa Rau, Executive Director



Brent L. Miller Jewelers Becomes the Official Timekeeper for The Elegance at Hershey


HERSHEY, PA (March 2019) –The Countdown to The Elegance is on!


The Elegance at Hershey welcomes Brent L. Miller Jewelers and Goldsmiths as the 2019 Official Time Keeper of The Elegance. Stop by our website and count down with us as we prepare to once again bring together classic car aficionados from around the globe.


The Elegance at Hershey, now in its ninth year, is a three-day weekend event at the historic and magnificent Hotel Hershey in Hershey, PA. Raising funds for charity is the heart of this event. The Juvenile Diabetes Research Foundation (JDRF), the AACA Library & Research Center and the AACA Museum are the beneficiaries of this extraordinary automotive event. In just a few short years, The Elegance has become known as one of the hottest events to attend and is very proud to have donated over one million dollars to its three charities.


Here are the main activities for this year’s event:


The Grand Ascent – June 7 & 8, 9 am – 4 pm; $10 tickets per person

A fine tradition is brought back to life as drivers pilot some of the finest vintage racecars up the historic serpentine back road of The Hotel Hershey. Spectators will be treated to a rare opportunity as they view historical racecars in action from several key vantage points along the route. Tickets to ride in selected cars are available for purchase.


Cars & Coffee – June 8, starting at 8 am; $10 per person, no pre-registration required

Cars & Coffee is a tradition among car lovers, offering club members and car enthusiasts an opportunity to show and discuss vehicles in a casual atmosphere. In addition, attendees will be able to view vintage cars participating in the Hershey Grand Ascent Hill Climb. Join us for coffee, doughnuts and car talk.


Concours d’Elegance – June 9, 9 am – 4 pm; $40 tickets per person

Modeled after the grandest concours hosted in Europe and America, The Elegance at Hershey is the ultimate garden party featuring the world’s most exquisite collector cars displayed in and around the impeccably manicured European-style gardens of the Hotel Hershey. The race cars from The Grand Ascent will be on display Sunday. Automotive art, wine sampling, lifestyle art and much more will complete your memorable Elegance experience. Bring the family for the weekend and take advantage of all the Hershey area has to offer!


For more information about The Elegance at Hershey and to purchase tickets for the events, visit


Interested volunteers, sponsors and donors may contact The Elegance at Hershey at 717-500-5191 or



About The Elegance at Hershey

The Elegance at Hershey, a 501 (C) (3) organization based in Hershey, PA, was established in 2010. In its first seven years, The Elegance at Hershey has donated more than one million dollars to its three charities, JDRF (Juvenile Diabetes Research Foundation), the AACA Museum and the AACA Library & Research Center. Contributions are facilitated by significant sponsor support. Together with a great team of volunteers and donors, The Elegance is excited to move forward with the 2019 event. The event will be held on June 7-9, 2019. For additional information, visit  

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