Exhibit tracing the 100-year history of women and auto shows runs March 1-31 in celebration of Women’s History Month
Hershey, Pa (February 12, 2014) – They’ve been called models, sex symbols and eye candy…as well as informative, knowledgeable and engaging automotive specialists. The fascinating women of the auto shows and the progression of their role in selling cars is the focus of a new exhibit, Sirens of Chrome, opening March 1st at the Antique Automobile Club of America (AACA) Museum in celebration of women’s history month.
Sirens of Chrome takes visitors on a visual joyride through auto show history and features a treasure trove of rare images of turn-of-the-century goddesses, 1950s sex symbols and today’s highly trained product specialists. The exhibit showcases posters and photographs of human hood ornaments, fast cars and vintage auto show fashions.
“The talent at auto shows throughout the past century have actually gone though as much of an evolution as the cars themselves,” said Lock Haven, PA native Margery Krevsky, founder and owner of Productions Plus–The Talent Shop, a nationwide go-to company that recruits, outfits and trains talent for auto shows, and author of the award-winning book, Sirens of Chrome: The Enduring Allure of Auto Show Models, which served as the muse for the exhibition. “Auto show models truly morphed from ‘plaster to poster to person’ and now serve as ambassadors of their brand who entice customers with facts and vehicle comparison information.”
Following the format of the book, the Sirens of Chrome exhibit includes many historical photos that have been carefully culled from private collections, auto enthusiast portfolios and the National Automotive Historical Collection of the Detroit Public Library that tell the larger story of auto show models and the timeless allure of automobiles.
Attendees of the “Sirens of Chrome” exhibit will discover whose “body” inspired the Rolls-Royce hood ornament and who sat in a “rumble seat” with 1930s silver-screen goddess Joan Blondell. They will see the depth of information included from the Dagmar Bumpers, gawk at the over-the-top opulence of the Somali leopard pelt-upholstered 1950 Cadillac Debutante and view in wonder at the fur-clad model atop a Soviet-built Lada.
In total, the exhibit features nearly 75 pieces, some of which are photographs, posters, auto show programs and automobile magazine covers. Also on display will be auto show apparel courtesy of Production Plus–The Talent Shop, which has its own wardrobe department with an in-house fashion design team that creates original fashions for its clients and often tours a collection of vintage auto show fashions.
Admittance to the exhibit is included with the purchase of general admission: $10 adults, $9 seniors, $7 children ages 4-12.
“Sirens of Chrome” Wine and Cheese Reception and Book Signing
Margery Krevsky will be appearing at the AACA Museum on Thursday, March 6th as part of a special event that runs from 5:30 to 8:30 p.m. As visitors arrive they can enjoy a wine and cheese reception with wine tasting provided by Cullari Vineyards, along with a preview of spring fashions provided by ME Too Boutique. Susquehanna Style magazine also will be on hand with their style wall as a sponsor of the reception. Krevsky will discuss the exhibit, sign copies of her book and display a collection of vintage auto show fashions beginning at 6:30 p.m. Advance reservations and a $10 per person donation are requested to attend this reception via 717-566- 7100 ext. 100 or AACAMuseum.org/Sirens-of-chrome. “Sirens of Chrome” the book is available online at SirensOfChrome.com, Amazon.com., MomentumBooks.com and at BarnesandNoble.com. The AACA Museum retail store will have a small quantity of books available for purchase on a first-come, first-served basis.
About the AACA Museum
The Antique Automobile Club of America Museum, a member of the Smithsonian Institution Affiliations Program, displays beautifully restored automobiles, buses and motorcycles in unique life-like scenes representing the 1890s –1980s in a cross-country journey from New York to San Francisco. This Museum, a 501(c) (3) non-profit organization, is known to be one of the largest automotive museums. Special exhibits change several times a year and focus on a variety of eras and types of vehicles. The Museum is located just off Route 39, one mile west of Hersheypark Drive in Hershey, Pennsylvania. Regular admission $10, seniors age 61 and older $9, juniors age 4-12 $7, children age 3 and under are FREE. The Museum is open daily from 9:00 AM to 5:00 PM. For further information, please call 717-566-7100 or visit www.AACAMuseum.org.
About Productions Plus – The Talent Shop
Productions Plus – The Talent Shop is a national talent and event staffing agency, providing some of the world’s best-known brands with full-service talent management in automotive, event marketing, product demonstration and film/TV/voiceover. With revenues of $50 million, Productions Plus – The Talent shop is the largest, premier full-service talent management agency in Michigan and one of the largest in the nation with additional offices in Los Angeles/Orange County, Chicago and New York City. Its client roster encompasses automotive manufacturers, including the top three global OEMs, marketing and advertising firms, movie and casting companies and Fortune 100 companies. For more information, visit www.productions-plus.com.
Our CEO Margery Krevsky is known for leading the evolution of the beautiful-but-silent auto show models of the past into the “gear-head” product specialists of today – a crucial distinction for automakers who have employed models for decades to help build their brands via sex appeal, but had to change their game for today’s auto consumer (often a woman), who is too savvy to be sold on a pretty face alone. Enter product specialists – more approachable, more relatable and highly educated on the product. We can trace the shift directly back to Margery in 1981 when she launched the company after an auto show model told her the auto execs would not allow her to talk about the vehicle she was standing in front of. Today, recruiting and training Productions Plus’ product specialists to talk expertly and passionately about vehicles is a $50M business.
# # #
Special note: Krevsky, an alumna of Lock Haven University, has also established the Krevsky Scholarship for the Arts to reward musical excellence. The scholarship is offered to a full-time incoming Lock Haven University freshman or transfer student with an outstanding ability to play the piano. The winner also will have the opportunity to play a recital at the historic Steinway Hall in New York City. To find out more visit www.lhufoundation.org/music-theatre.html