November 17, 2018 – April 21, 2019
The Mustang began as a brilliant business model: You start with a reliable but inexpensive car, the Falcon, which is well-established that no costly engineering is needed. Then, you design a body with an appealing and unique shape — a short deck and a long hood. Give it a base price that suggests almost anyone can afford to buy one. Then, offer it with enough options that it can become anything its owner desires: a practical and thrifty six-cylinder runabout, a high-performance muscle car, or a sporty-looking luxo-cruiser. Introduce it to the public in a high profile venue: the 1964World’s Fair in New York.
The idea worked; the Mustang sold like the proverbial hotcakes, and Lee Iacocca became a household name overnight. But after you achieve this remarkable success, how do you keep it going for over 50 years? That is the story that we will tell as part of this exhibit.
Have a Mustang you thing would be a good fit for this exhibit? Share an image and the details with us via email at info@AACAMuseum.org or give us a call 717-566-7100.